OKRs stands for Objectives and Key Results. It is a goal-setting framework used by individuals, teams, and organizations to define measurable goals and track their outcomes. Originally popularized by Intel and later adopted by companies like Google, LinkedIn, and Spotify, OKRs help align work with overall strategy and improve focus and accountability.
KPIs stands for Key Performance Indicators. These are measurable values that show how effectively an individual, team, or organization is achieving specific business objectives. KPIs are essential tools for performance management and strategic decision-making.
| Feature | KPIs | OKRs |
| Purpose | Measure ongoing performance | Set and drive strategic goals |
| Scope | Often tied to steady-state operations | Often ambitious, stretch-oriented |
| Nature | Monitoring | Goal-setting and alignment |
| Example | Increase monthly sales by 10% | Launch a new product and reach $1M in sales |
KPIs tell you where you are; OKRs tell you where you want to go. When used together, they provide a powerful performance framework.
Gary Brunson
gary@myclearfocus.com
Debra Rider
debra@myclearfocus.com
574.361.2674
Sustainable Growth & Profit Consultant, Coach, Mentor, and Counselor/Therapist for Business Owners and Professionals.