Month: October 2021

How to Build Your Organization’s Identity

Companies are no stranger to change. Things will always need to change for a business to grow and thrive. Otherwise, if they don’t make the necessary changes, they’ll end up shutting their doors.

One thing that helps an organization to survive is to get a clear idea of what their identity is. The identity of a company is the driving force behind everything they do, from customer acquisition to how operations are handled from the day to day.

Here is a look at how organizations can build their identity:

1. Create a Purpose Statement

An effective purpose statement should be clear and concise. It should outline exactly what the company offers to their target audience. Not only should the employees understand the purpose of the company, but so should the potential customers.

Organizations can share their company’s purpose statement by:

• Branding their website with the statement in mind.
• Share the information on their social media accounts.
• Create ads and messaging around the purpose statement.
• Educating new hires on the purpose statement and reminding them periodically.
  2. Create Culture That is In Line With The Purpose Statement

  Having a clear purpose statement is the first step in establishing an organization’s culture. The leadership in the company has to set the tone for employees from the moment they walk in the door. To make sure that the culture is accepted, you must put processes in place that will keep everyone accountable on the way things should be done.

  Regularly training your team on the company culture is also important. The more they are exposed to it and encouraged to accept it, the stronger representatives they will be for the company. Having a team that is all on the same page helps an organization to solidify their identity.

  3. Work Individually With Your Employees

  Just as much as you would invest in your upper management, you will want to invest in your front-line employees. The education you put together should address how an individual of the company can set goals and reach them. This could come in the form of quarterly check-ins where you help each employee get a clear idea of what they want to accomplish personally and professionally in the next quarter. Then, provide them the tools and training needed to get there.

  To build your organization’s identity, it all comes down to making sure that every employee and customers understand the organization’s purpose. Also, that the employees adapt to the company culture and are given the one on one training they need to succeed.

Please share your comments with us today!

Gary Brunson
gary@myclearfocus.com

Debra Rider
debra@myclearfocus.com

574.361.2674

Sustainable Growth & Profit Consultant, Coach, Mentor and Counselor/Therapist for Business Owners and Professionals.

Which One Are You – Boss or Leader?

There are some major differences between a boss and a leader in the workplace. Just because you are a boss, it doesn’t make you a leader. The same goes for being a leader; it doesn’t make you a boss. Now that may leave you confused about what that really means. 

Are You A Boss?

Being a boss just means that you are in charge of a business or company. You are the one who the rules and regulations flow through. The one who keeps things moving and under control. Most of the time, you are the one who has to give permission and will oftentimes give the orders of what needs to be done.

Are You A Leader?

A leader isn’t always the person who is actually in charge. They are someone who wants to help improve and can usually see the bright side of things. The motivator in situations. Most of the time they are the encourager of the group and want to see people succeed in what they are doing.

You can be a boss and a leader at the same time, but that isn’t the way that it has to be. It would probably be the ideal way for things to happen, but it isn’t necessarily the case in most instances. If the boss was a leader, things could run pretty smoothly.

Attributes Of A Leader and A Boss

When you think about a leader you may automatically pair it with the word boss. There are many attributes that make them different though. Here is a simple list of some examples of the differences.

• Bosses give out a task and want it done; leaders encourage and help you through tasks.
• Bosses direct you because of their authority over you, leaders will direct and encourage.
• Leaders think about the long-term effects of a situation, bosses can sometimes be focused on the short-term.
• Leaders want you to flourish and give you credit for your accomplishments, bosses can sometimes steal the credit.

Being a boss doesn’t mean that you don’t have the right mindset and abilities to encourage others. You can be both a boss and a leader, but it can require a little bit more work. Sometimes, it is a good thing to have a leader and a boss be two different people. That way there is someone else who can be turned to.

We would love to hear your comments on this article or any of our latest articles.

Gary Brunson
gary@myclearfocus.com

Debra Rider
debra@myclearfocus.com

574.361.2674

Sustainable Growth & Profit Consultant, Coach, Mentor and Counselor/Therapist for Business Owners and Professionals.

Personal and Professional Challenges For Top Executives

Platitudes often fall flat in the business world. They are overused and lack meaning. It will help if you put purpose behind your words. A workplace that is driven by purpose and purposeful words will go a lot further than one that isn’t. Intentional stories will encourage your employees to work harder and more efficiently.

The Job Of A Top Executive

When you are named the top executive in your company, someone sees potential in you. It can fulfill an important job and take the company to a higher place. Your employees will be looking up to you and the decisions you make. They are listening to the words that you are saying to them.

As an executive, you need to find a way to lead and encourage your employees to be the best that they can be. It’s so easy to fall back on the platitudes that we are so familiar with. But, far too often those are meaningless words. Put forth the effort to mean what you are saying and make them have a purpose.

What Is A Platitude?

Compliments and encouragement are a way to encourage your employees. As a top executive at your company, you are the driving force that keeps things going. When talking to your employees, it’s easy to fall back on trite, overused, and meaningless platitudes. There are times there is a little bit of truth behind them, they are more of a cliché.

When complimenting and encouraging, put purpose behind your words. Don’t use the same old sayings that have lost their meaning. Show your employees what they mean to you and encourage them to pursue the purpose.

What Does It Mean To Have Purpose?

A business that is driven with purpose will improve much further. When executives rely solely on platitudes that sound nice to the ear, but lack concrete direction, the business will come short of its potential. Encouragement that is surrounded by concrete and precise direction will lead your company to higher levels than it has ever seen.

Platitudes are easy, they are already thought out but they are directed to a wide audience with a wide array of circumstances. Speak with purpose and your employees will rise to the occasion when clear direction is expressed. Leave the platitude to the greeting cards and speak with purpose.

We would love to hear your comments on this article or any of our latest articles.

Gary Brunson
gary@myclearfocus.com

Debra Rider
debra@myclearfocus.com

574.361.2674

Sustainable Growth & Profit Consultant, Coach, Mentor and Counselor/Therapist for Business Owners and Professionals.