The CEO’s Ultimate Guide to Exceptional Leadership

The CEO’s Ultimate Guide to Exceptional Leadership

The CEO’s Ultimate Guide to Exceptional Leadership

We’ve all met managers or C-suite executives that make us question how they got there. If you want to break the stereotype and truly excel as a CEO – there are some very clear and distinct steps that you should take. Here’s how to become exceptional at leadership. 

Leadership is a lifelong journey of development, innovation, and growth mindset. Many CEOs often find growth in mistakes, setbacks, and challenges that they face every day. Exceptional leadership is unique to the role and team that a CEO plans to manage.

However, there are some fundamental truths about leadership that can be distilled across the board. Welcome to the big show as CEO, success in this fast-paced realm hinges on your leadership skills and ability to manage people.

Here are 5 ways to become an exceptional leader.

  • Define your Purpose and Share it Often

A company’s purpose is its driving force. Without a mission and true direction from a leader, companies and staff become lost in the day-to-day tasks. At a fundamental level, employees want to understand how their actions and work contributes to a purposeful vision.

This is where CEOs can stand out – by crafting a healthy, vibrant, and dynamic work culture. Motivation must be found within but can be inspired by leaders through a sturdy vision and direction.

Beyond a purpose for the company, leaders should take time to define their own purpose. An authentic leader is one who truly understands purpose to their own core. A one-dimensional CEO (focused only on work) is boring and cliche to employees. Leave room for vulnerability by sharing your interests, your dreams, and your purpose beyond the walls of the workplace.

A compelling purpose and leader can quickly organize a corporate team into a serious force. Through alignment and collaboration, purposeful teams are able to overcome almost any obstacle that is put in their path.

  • Build your Dream Team using Clear Communication

What leaders fail to forget is that their communication strategies can set the tone for the entire team. Without direct, engaging, and strong communication, employees may feel disconnected from a leader over time.

Small miscommunications (canceled meetings without notice, poor communication around big-scale initiatives, lack of explanation around purpose) can ultimately lead to resentment at the basic level of a company. Leaders should not be scared to communicate in an open and honest way. Employees who don’t agree with the way that you communicate will ultimately seek employment elsewhere. However, employees who thrive with your direction and style will help you to build a dream team over time.

  • Value Trust and Accountability

Above all, it is a CEO’s responsibility to ensure that managers and employees remain accountable for their various projects and pieces of corporate work. Ensuring that you are maintaining trust and accountability with your team must remain at the forefront of your leadership style.

Employees who don’t meet their performance goals or targets may need additional support or assistance from you. As a leader, you should foster support conversations before you immediately resort to reprimand. However, when it is warranted, reward and reprimand may be required to maintain accountability across all planes at your company. 

  • Prioritize Culture and Diverse Ideas

While it’s important to define a purpose and communicate clearly – it’s equally important to leave room for ideas and culture beyond your own. A corporate team that feels engaged and involved is much more likely to innovate together. Unfortunately, top-down leadership becomes stagnant and can risk silencing incredibly valuable input from employees at all levels of the company. Exceptional CEOs will always make time and space for diverse culture and ideas at their company.

What are you waiting for? Go be an exceptional leader!

Don’t forget that leadership isn’t cerebral. It’s not words on a page or ideas in your head. As a CEO, it’s mandatory that you take action every day to become better. Employ a growth mindset in your own life to see it reflected in the company that you manage. Don’t wait – go employ those exceptional leadership skills in your life right now! *

Have you taken a look at our new book? Check it out today!

Click here to order on Amazon or to read more.

We would love to hear your comments.

Gary Brunson
gary@myclearfocus.com

Debra Rider
debra@myclearfocus.com

574.361.2674

Sustainable Growth & Profit Consultant, Coach, Mentor and Counselor/Therapist for Business Owners and Professionals.

How to claim your power: Become who you want to be.

How to claim your power: Become who you want to be

How to claim your power: Become who you want to be.

Are you ready to get more of what you want? To become who you want to be? To build confidence to make better decisions? If you want to get unstuck and move forward, this book is for you. The framework Gary Brunson leads readers through is one that has brought help, healing, and personal insights to hundreds of people throughout his career, first as a psychotherapist and for the past few decades as an in-demand executive consultant to business owners and entrepreneurs.

The model set forth here provides an avenue to becoming more aware of the filters we default to and the patterns of response we might not even realize we have. It is for those who want to better understand themselves as well as for leaders who want to create more emotionally healthy workplaces.

The overarching frame for this book is three things that we have control of in our lives:
1. How we are going to turn up each day
2. What we decide we are going to be, become, and try to accomplish with the life we have left.
3. How we view all experiences of our past, and what we choose to do with them in our present and future life.

Doing the first two things requires us to intentionally reconnect with ourselves to reclaim the power we already have to be the creator of the life we want from this moment forward to the end of our lives. Then and only then can we execute those first two things, jettison the role of a victim, and live out our power to be the self-determined creator of our own lives.

We have all scripted ourselves to manage our lives in hundreds of ways. We operate daily out of automatic patterns of behavior, and mostly we are unaware of the fullness of those patterns or where they have come from. It pays to examine them when something happens that puts us in a situation about which we feel a strong emotion such as sadness, anger, scare, happiness, excitement, or tenderness. Brunson provides what he calls Golden Questions to gently interrogate those emotions when we experience them, as a means to reveal the existence and source of those patterns.

You’ll appreciate Brunson’s practical wisdom and story-telling whether you are a young adult launching on your own, a CEO or owner of a company who wants to take your businesses to the next level, or you just think it’s time for life transformation.

Click here to order on Amazon or to read more.

We would love to hear your comments.

Gary Brunson
gary@myclearfocus.com

Debra Rider
debra@myclearfocus.com

574.361.2674

Sustainable Growth & Profit Consultant, Coach, Mentor and Counselor/Therapist for Business Owners and Professionals.

A Deep Dive Into AI and Automation for Your Business

A Deep Dive Into AI and Automation for Your Business

Free On-Demand Webinar

A Deep Dive Into AI and Automation for Your Business

You have probably heard about and have played with ChatGPT and other AI-enabled technologies. In this extremely popular webinar, come learn how to effectively use these technologies in your business, how to educate your teams about the future, and what to be aware and cautious of as you start to implement AI in your business and daily life.

Chris Tamm, an AI and robotic process automation consultant and business owner, will spend an hour helping you understand where you are missing out on available efficiencies, and give some perspectives on how this will affect your next 2-10 years of business growth.

This webinar is perfect for business owners and executives that know the world is changing and want a hi-level primer on where they can capitalize on the savings and leverage today.

Watch now, free and on-demand at The Alternative Board (TAB).

https://www.thealternativeboard.com/webinar/deep-dive-into-ai

#tabboards #businesscoaching #freewebinar #artificialintelligence #ai

Have you taken a look at our new book? Check it out today!

Click here to order on Amazon or to read more.

We would love to hear your comments.

Gary Brunson
gary@myclearfocus.com

Debra Rider
debra@myclearfocus.com

574.361.2674

Sustainable Growth & Profit Consultant, Coach, Mentor and Counselor/Therapist for Business Owners and Professionals.

Digital Marketing

Digital Marketing

Digital marketing is often less expense than “old school” marketing techniques like billboards, print, and broadcast. But regardless of price, digital marketing only works if you do it right. And it all starts with your website.

Make sure your website is optimized, not just for SEO, but also for viewing on mobile devices and iPads. Remember, most consumers decide whether they will stay on a site within the first three seconds. Make sure your website is engaging and includes compelling, high-resolution images.

But that’s not all you need to know about digital marketing in 2023. To learn more, read “Digital Marketing Trends that Can Help Your Business” at The Alternative Board.

https://www.thealternativeboard.com/blog/digital-marketing-trends

#tabboards #businesscoaching #digitalmarketingtrends

Have you taken a look at our new book? Check it out today!

Click here to order on Amazon or to read more.

We would love to hear your comments.

Gary Brunson
gary@myclearfocus.com

Debra Rider
debra@myclearfocus.com

574.361.2674

Sustainable Growth & Profit Consultant, Coach, Mentor and Counselor/Therapist for Business Owners and Professionals.

How to Deploy Successful Leadership through an Economic Downturn.

How to Deploy Successful Leadership through an Economic Downturn.

How to Deploy Successful Leadership through an Economic Downturn.

Economists across the board are anticipating an economic downturn moving throughout 2023. This type of prediction (and constant recession talk) can send a chill through customers, employees, and other C-suite executives alike. Don’t let that fear run your business.

Gone are the days of the stoic CEO who dutifully manages stressors behind-the-scenes on behalf of the whole company. Customers, employees, and other C-suite executives expect a CEO to display true leadership through transparency. During an economic downturn, one of the most important things to remember is that trust can be broken easily but is incredibly hard to rebuild (especially in a workplace).

To weather the storm, CEOs should prepare to be authentic and transparent.

Providing a united foundation and building trust with employees during tough times is incredibly important to the survival of a company through a recession.

Here are some best practices for CEOs to employ during uncertain times…

Remain Consistently Transparent

Transparency is key in times of trouble. Whether it’s monthly or quarterly business updates – provide your employees with honest information about the company (and their career paths). It’s important for everyone to understand how the company is tracking against its goals. This reporting can give your employees a picture of what roadblocks the team is up against and can help to limit anxiety for those who jump to “doomsday” scenarios.

Exceptional leadership means communicating a strategic plan (that’s updated over time) to remedy any issues or bad reports. It’s important to not only develop a plan but to remain consistent with your communication regarding updates of the plan’s progress. Ensure that your C-suite is on board as you work collectively toward the same goals.

Prioritize Accountability

Placing goals on display (especially for yourself and for the company as a whole) is a great way to create transparency. This can also drive accountability and help to channel anxious energy. Those who are worried about job security may feel more inclined to work toward smaller and larger goals collectively versus floundering as they worry about their employment.

Keep in mind that an economic downturn may not be the most opportune time to set an incredibly high bar for success. Providing a roadmap for employees to follow can help your team grow together. Collective goals and accountability may also drive innovative ideas and solutions to challenges that your company may be facing in the midst of an economic downturn.

Allow the Free Flow of Ideas

It may be easier to force the direction forward (against all odds) in times of crisis – but the best leaders leave space for great ideas. Developing new processes during difficult times like economic downturns can mean one company surviving over another.

Ensure that your company is adequately prepared to listen and encourage the free flow of ideas during tough times. Foster mutual respect and open spaces for employees to feel valued when they speak. This will help with overall employee retention during an economic downturn as well.

Don’t Hide Bad News

Transparency and openness applies to the bad news as well. While sharing bad news may be uncomfortable, it can help to build trust and eliminate rumors. Rallying around true and accurate results of a company will unify a team to find solutions moving forward. This style of communication can also help with developing a strategic roadmap.

Embrace Candidates who can Tackle Adversity

Successful leaders will build teams that can weather adversity. Those who are able to identify, interview, and hire the right candidates will better succeed through times of crisis. Employees who believe they can persevere to win are much more likely to foster an environment of success than those who readily play the victim during challenges.

Are you ready to weather the 2023 storm?

Will you incorporate any of these leadership tactics to weather the economic downturn in 2023? Have you already been through challenging times in the past? Do you have mentors that you can turn to for advice during adversity? We’d love to hear from you. *

Click here to order on Amazon or to read more.

We would love to hear your comments.

Gary Brunson
gary@myclearfocus.com

Debra Rider
debra@myclearfocus.com

574.361.2674

Sustainable Growth & Profit Consultant, Coach, Mentor and Counselor/Therapist for Business Owners and Professionals.

Change is hard. Perhaps even more so when it comes to technology.

Change is hard. Perhaps even more so when it comes to technology.

Fear of technology can thwart the growth of your business, leave you disengaged with your customers and keep you lagging behind your competition. But instead of fearing technological change in your business, now just might be the perfect time to embrace it.

Easier said than done? Well, you can start by reading this article from The Alternative Board titled “How Technology Can Help Increase Productivity.”

https://www.thealternativeboard.com/blog/how-technology-can-help-increase-productivity

#tabboards #businessocoaching #technology #productivity

Have you taken a look at our new book? Check it out today!

Click here to order on Amazon or to read more.

We would love to hear your comments.

Gary Brunson
gary@myclearfocus.com

Debra Rider
debra@myclearfocus.com

574.361.2674

Sustainable Growth & Profit Consultant, Coach, Mentor and Counselor/Therapist for Business Owners and Professionals.

My New Book Is Here!

How to claim your power: Become who you want to be

How to claim your power: Become who you want to be.

Are you ready to get more of what you want? To become who you want to be? To build confidence to make better decisions? If you want to get unstuck and move forward, this book is for you. The framework Gary Brunson leads readers through is one that has brought help, healing, and personal insights to hundreds of people throughout his career, first as a psychotherapist and for the past few decades as an in-demand executive consultant to business owners and entrepreneurs.

The model set forth here provides an avenue to becoming more aware of the filters we default to and the patterns of response we might not even realize we have. It is for those who want to better understand themselves as well as for leaders who want to create more emotionally healthy workplaces.

The overarching frame for this book is three things that we have control of in our lives:
1. How we are going to turn up each day
2. What we decide we are going to be, become, and try to accomplish with the life we have left.
3. How we view all experiences of our past, and what we choose to do with them in our present and future life.

Doing the first two things requires us to intentionally reconnect with ourselves to reclaim the power we already have to be the creator of the life we want from this moment forward to the end of our lives. Then and only then can we execute those first two things, jettison the role of a victim, and live out our power to be the self-determined creator of our own lives.

We have all scripted ourselves to manage our lives in hundreds of ways. We operate daily out of automatic patterns of behavior, and mostly we are unaware of the fullness of those patterns or where they have come from. It pays to examine them when something happens that puts us in a situation about which we feel a strong emotion such as sadness, anger, scare, happiness, excitement, or tenderness. Brunson provides what he calls Golden Questions to gently interrogate those emotions when we experience them, as a means to reveal the existence and source of those patterns.

You’ll appreciate Brunson’s practical wisdom and story-telling whether you are a young adult launching on your own, a CEO or owner of a company who wants to take your businesses to the next level, or you just think it’s time for life transformation.

Click here to order on Amazon or to read more.

We would love to hear your comments.

Gary Brunson
gary@myclearfocus.com

Debra Rider
debra@myclearfocus.com

574.361.2674

Sustainable Growth & Profit Consultant, Coach, Mentor and Counselor/Therapist for Business Owners and Professionals.