Free White Paper – Harness the Power of Social Media for Your Business

Harness the Power of Social Media

Harness the Power of Social Media for Your Business

Do you want your company to utilize social media to its full potential? Tapping into the Potential of social media will help you do just that.

In this TAB white paper, you will learn:

      • The top 5 benefits of having a social media presence.
      • How other business owners are spending their time on social media.
      • How to choose the right social media and networking channel for your business.

Download it now at The Alternative Board (TAB):  https://www.thealternativeboard.com/harness-the-power-of-social-media-for-your-business

#tabboards #businesscoaching #socialmedianetworking

Gary Brunson
gary@myclearfocus.com

Debra Rider
debra@myclearfocus.com

574.361.2674

Sustainable Growth & Profit Consultant, Coach, Mentor, and Counselor/Therapist for Business Owners and Professionals.

Reinventing The Core Value Statement – A Strategic Approach

Reinventing The Core Value Statement – A Strategic Approach

In today’s dynamic business landscape, core value statements are more than just words on a wall; they are the guiding principles that define a company’s identity and direction. Yet, many organizations struggle to create value statements that are authentic, actionable, and resonant with their stakeholders. Reinventing the core value statement is not merely an exercise in rebranding but a strategic initiative to align organizational behavior and goals with its fundamental beliefs.

The Importance of Core Values

Core values serve as the foundation of an organization’s culture, influencing decision-making, shaping company policies, and driving employee behavior. According to the Harvard Business Review, a well-crafted core value statement can unify a team, attract and retain talent, and differentiate a company in a crowded marketplace (HBR, 2024).

Steps to Reinvent Your Core Value Statement

      1. Engage Stakeholders: Begin by involving a diverse group of stakeholders in the process, including employees at all levels, customers, and partners. This ensures that the values reflect the collective vision and needs of those who are integral to the organization’s success.
      2. Reflect on the Company’s History and Mission: Consider the company’s founding principles and mission. Reflecting on the history can help identify values that are intrinsic to the organization’s identity. Revisiting past successes and failures provides insights into the core principles that have guided the organization.
      3. Conduct a Values Audit: Perform an audit of existing values to assess their relevance and effectiveness. Determine which values resonate with employees and stakeholders, and which need refinement. This step may involve surveys, focus groups, and interviews.
      4. Define and Prioritize Values: Clearly define each value and prioritize them based on their importance to the organization’s vision and strategy. Ensure that each value is actionable and provides clear guidance on expected behaviors.
      5. Communicate and Integrate: Once the core values are established, communicate them effectively across the organization. Use multiple channels such as town halls, newsletters, and training sessions to ensure everyone understands and embraces the values. Integrate the values into everyday business practices, from hiring and performance reviews to decision-making and customer interactions.

Real-World Examples

Companies like Zappos and Patagonia have successfully leveraged their core value statements to build strong, value-driven cultures. Zappos’ emphasis on customer service is embedded in its core values, leading to a distinctive brand identity and loyal customer base. Patagonia’s commitment to environmental sustainability is not just a marketing slogan but a core value that influences every aspect of its operations.

Conclusion

Reinventing the core value statement is a vital step for organizations aiming to stay relevant and competitive in today’s fast-paced environment. By engaging stakeholders, reflecting on the company’s mission, conducting a values audit, defining clear and actionable values, and effectively communicating and integrating them, organizations can build a strong, unified culture that drives success.

 We would love to hear your comments or questions. Contact us today!

Gary Brunson
gary@myclearfocus.com

Debra Rider
debra@myclearfocus.com

574.361.2674

Sustainable Growth & Profit Consultant, Coach, Mentor, and Counselor/Therapist for Business Owners and Professionals.

FREE Webinar – A Deep Dive into AI and Automation for Your Business

A Deep Dive into AI and Automation for Your Business

You have probably heard about and have played with ChatGPT and other AI-enabled technologies. Learn how to effectively use them in your business, how to educate your teams about the future, and what to be aware and cautious of as you implement these technologies in your business and daily life.

Chris Tamm, an AI and robotic process automation consultant and business owner, will spend an hour helping you understand where you are missing out on available efficiencies, and give some perspectives on how this will affect your next 2-10 years of business growth.

      • Learn about the latest advancements in ChatGPT and AI technology for all industries.
      • Discover the benefits of implementing AI technologies into your business culture and processes.
      • Explore real-life examples of how businesses leverage these technologies to gain a competitive edge.
      • See how the different pieces of AI fit together (machine learning, machine vision, robotic process automation, large language models, generative question answering, etc.).
      • Understand the concerns and guardrails that you need to have in place if you are going to move forward with AI technologies in your business.

This webinar is perfect for business owners and executives who know the world is changing and want a high-level primer on how to navigate these dynamics.

Watch FREE and on-demand now at The Alternative Board (TAB) by clicking the link below:

https://www.thealternativeboard.com/webinar/deep-dive-into-ai

#tabboards #businesscoaching #aiforbusiness

Gary Brunson
gary@myclearfocus.com

Debra Rider
debra@myclearfocus.com

574.361.2674

Sustainable Growth & Profit Consultant, Coach, Mentor, and Counselor/Therapist for Business Owners and Professionals.

Receive Criticism Successfully

Receive Criticism Successfully

To receive criticism effectively, try these techniques:

      • Put your shields up. Immediately picture a protective shield surrounding you before you react. This buys you a few seconds to examine your critic’s intentions. Should you explore the criticism further as a possible way to grow professionally? Or should you dismiss it as only a hurtful message?
      • Act like a coffee filter. If you explore the criticism further, you need to strain out the emotional grounds — the critic’s fear or anger — from the facts.
      • This allows you to respond only to useful information and not the critic’s emotions.
      • Pretend you’re Sherlock Holmes. Don’t rest until you get all the pieces of the criticism mystery. Ask for specifics. Example: “When you said the report was incomplete, exactly what did you mean?”
      • Say “You’re right.” It’s a lot easier to say than “I’m wrong.” And these few words pour water on the potential blaze of a heated discussion.

Source: Mel Ann Coley, Coley Training and Development, Garland, TX

Gary Brunson
gary@myclearfocus.com

Debra Rider
debra@myclearfocus.com

574.361.2674

Sustainable Growth & Profit Consultant, Coach, Mentor, and Counselor/Therapist for Business Owners and Professionals.

Balancing Perfectionism And Innovation For Organizational Success

Balancing Perfectionism And Innovation For Organizational Success

While often seen as a trait that drives excellence, perfectionism can sometimes hinder innovation and progress. Pursuing flawlessness can lead to procrastination, increased stress, and a paralyzing fear of failure. Balancing the desire for perfection with the need for innovation requires a strategic approach that encourages creativity, risk-taking, and iterative improvement.

Understanding the Perfectionism Trap

Perfectionism manifests as an intense focus on avoiding mistakes and striving for impeccability. While this can lead to high-quality outcomes, it often comes at the cost of speed and flexibility. Perfectionists may spend excessive time refining details, delaying project completion, and avoiding new challenges for fear of imperfection. This creates a paradox where the pursuit of perfection inhibits the innovation needed to achieve exceptional results.

Embracing a Growth Mindset

A growth mindset, as popularized by psychologist Carol Dweck, is fundamental to overcoming the limitations of perfectionism. This mindset embraces the idea that abilities and intelligence can be developed through effort, learning, and perseverance. By shifting focus from innate talent to continuous improvement, individuals can reduce the fear of failure and view challenges as opportunities for growth.

Implementing Agile Methodologies

Agile methodologies, widely used in software development, offer a practical framework for balancing perfectionism and innovation. These approaches emphasize iterative progress, regular feedback, and adaptability. By breaking projects into smaller, manageable tasks and delivering incremental improvements, teams can maintain momentum, incorporate feedback early, and adjust course as needed. This reduces the pressure to deliver a perfect final product on the first attempt and fosters a culture of continuous learning and innovation.

Cultivating a Culture of Psychological Safety

Creating an environment where team members feel safe to take risks and make mistakes without fear of judgment is crucial for innovation. Psychological safety encourages open communication, idea sharing, and experimentation. Leaders can foster this culture by modeling vulnerability, celebrating learning from failures, and providing constructive feedback. When employees feel supported, they are more likely to take creative risks and propose novel solutions.

Setting Realistic Expectations and Prioritizing

Perfectionists often struggle with setting realistic expectations, leading to burnout and decreased productivity. It is essential to prioritize tasks based on their impact and feasibility. Using techniques like the Eisenhower Matrix, which categorizes tasks by urgency and importance, can help in focusing efforts on high-value activities. Additionally, establishing clear criteria for what constitutes “good enough” can prevent unnecessary refinement and allow for timely project completion.

Encouraging Collaboration and Diversity of Thought

Innovation thrives in environments where diverse perspectives and collaborative efforts are valued. Bringing together individuals with varied backgrounds, skills, and viewpoints can spark creative solutions and prevent tunnel vision. Encouraging cross-functional teamwork and open dialogue ensures that ideas are tested and refined from multiple angles, leading to more robust and innovative outcomes.

Conclusion

Navigating perfectionism while driving innovation is a delicate balance that requires intentional strategies and a supportive environment. By fostering a growth mindset, implementing agile practices, cultivating psychological safety, setting realistic expectations, and encouraging collaboration, individuals and organizations can harness the strengths of perfectionism without being constrained by its limitations. Embracing these approaches paves the way for continuous improvement, resilience, and breakthrough innovations.

By leveraging these insights and strategies, perfectionists can transform their pursuit of excellence into a catalyst for innovation, driving personal and organizational success.

References:

        1. Dweck, Carol S. “Mindset: The New Psychology of Success.” Ballantine Books.
        2. Edmondson, Amy C. “The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth.” Wiley, 2018.
        3. Rigby, Darrell K., Jeff Sutherland, and Hirotaka Takeuchi. “Embracing Agile.” Harvard Business Review, May 2016.
        4. Eisenhower, Dwight D. “The Eisenhower Matrix.” Mind Tools.
        5. “Psychological Safety and Learning Behavior in Work Teams.” Administrative Science Quarterly, Vol. 44, No. 2 (1999)

 We would love to hear your comments or questions. Contact us today!

Gary Brunson
gary@myclearfocus.com

Debra Rider
debra@myclearfocus.com

574.361.2674

Sustainable Growth & Profit Consultant, Coach, Mentor, and Counselor/Therapist for Business Owners and Professionals.

TAB Member Case Study – Daniel Hepburn

TAB Member Case Study - Daniel Hepburn

Daniel Hepburn, Online Logistics

As Daniel Hepburn was working tirelessly to run and grow his business, he was dogged by the nagging question of how he could accomplish everything he wanted and move his international freight management business forward.

Then a friend suggested he join a TAB Board and Daniel was on his way to finding the answers he sought.

Daniel said of his TAB Board, “The main change I have seen is not just within the business but within myself. I have newfound confidence to lead my staff, and I have confidence in what I am doing and what I am trying to achieve. TAB has helped me to lead from the front and do what I need to do to get stuff done.”

To learn more about Daniel, Online Logistics, and his TAB Board experience, read this short but insightful member case study from The Alternative Board (TAB).

#tabboards #businesscoaching #peeradvisoryboard

Gary Brunson
gary@myclearfocus.com

Debra Rider
debra@myclearfocus.com

574.361.2674

Sustainable Growth & Profit Consultant, Coach, Mentor, and Counselor/Therapist for Business Owners and Professionals.

Top 5 Morning Habits Of Successful Professionals

Top 5 Morning Habits Of Successful Professionals

1. Early Rising: Successful professionals start their day early, around 5 or 6 a.m. This quiet time allows for uninterrupted focus on personal goals and preparation. How-to Tip: Gradually adjust your alarm to wake up 15 minutes earlier each day until you reach your desired wake-up time.

2. Exercise: Physical activity is a cornerstone of many successful morning routines. It boosts energy levels, improves mood, and enhances mental clarity. How-to Tip: Choose an exercise routine that fits your lifestyle, whether it’s a morning jog, yoga, or a home workout. Consistency is key, so find something you enjoy and can stick with.

3. Healthy Breakfast: A nutritious breakfast fuels the body and mind for the day ahead. Successful individuals choose balanced meals rich in protein, healthy fats, and fiber. How-to Tip: Prepare your breakfast the night before to save time. Options like overnight oats, smoothies, or pre-made egg muffins can be quick and nutritious.

4. Mindfulness or Meditation: Many professionals incorporate mindfulness or meditation into their morning to reduce stress and increase focus. This practice helps set a positive tone for the day. How-to Tip: Start with just 5-10 minutes of meditation. Use apps like Headspace or Calm to guide your practice and gradually increase the duration as you become more comfortable.

5. Planning and Prioritization: Successful people spend a few minutes planning their day. They set clear priorities and goals to stay organized and focused. How-to Tip: Use a planner or digital tool to list your top three tasks for the day. Allocate specific times for each task to ensure you stay on track and avoid overwhelm.

Implementing these habits can transform your mornings and set a productive, positive tone for the rest of your day.

 We would love to hear your comments or questions. Contact us today!

Gary Brunson
gary@myclearfocus.com

Debra Rider
debra@myclearfocus.com

574.361.2674

Sustainable Growth & Profit Consultant, Coach, Mentor, and Counselor/Therapist for Business Owners and Professionals.