Clear Focus LLC / TABNCI

July 13, 2017July 6, 2017

Strategy Smategy

We hear a lot about strategic planning these days….but does it work?

Often we hear; my business is doing fine…I got here without a strategic plan…why bother?

The answer; because your competitors are…and they are looking for ways to grow their business…which means taking business away from yours.

Strategic planning is the process of creating a vision of the future, aligning your people, processes, and systems, and creating the necessary steps/goals towards that future. It is like looking at your company and industry from a helicopter to see where it is going, what has changed, and to see if there are other opportunities. Then coming down and setting the direction for your business based on the information.

After you create the vision for your company, you operate under a mission statement which is the short term objectives (1-3 years) to help you achieve your vision.

This process will answers these questions:

Where are we today?
Where do we want to be in the future?
How are we going to get there?
What is standing in our way?
Who are our competitors; are they better, why are they better, are we better? etc…
What helps govern our decisions?

Once these questions have been answered, you can start working towards your objectives.

Now, there are more steps to creating a strategic plan.

Important elements of your plan:

Vision, mission, values, critical goal categories, marketing and sales plan, financial projections, S.M.A.R.T. goals, and follow up.

Each element of your plan takes some time to create. Utilize the talent you have within your company to help you create your plan and to get “buy-in”. You can use other leaders within your company to assign goals to and/or to help track progress.

Every month, week, or at each meeting you should be asking these questions:

Are we closer or further away from our objectives?
Are we working towards are most important goals?
Are we getting closer to or further away from our vision?
What should we be doing?
What is our next step?
What should we not be doing?
What has changed in our market place that may affect our business?
Do we need to address that issue?

A good strategic plan will help you (and others in your company) make decisions today based on your long term goals. It will help you take your business to the next level. It is also a means for you to communicate your ideas and your vision to other people who can help you build your business. In addition, the plan helps focus the company, and the people involved, on a direction and helps them commit to making this idea a success.

Need help creating your strategic plan? Call us today!

We would love to hear your comments. Please comment below or contact us today!

Gary Brunson
gary@myclearfocus.com

Debra Rider
debra@myclearfocus.com

574.361.2674

Sustainable Growth & Profit Consultant, Coach, Mentor and Counselor/Therapist for Business Owners and Professional.

July 7, 2017July 6, 2017

2 Traits Hiring Managers Look for During Interviews

Hiring managers look for similar things when interviewing candidates.

However, there are some traits that they look for and they don’t even realize it themselves. Job seekers need to understand this in order to interview well and be seen in the best light.

Hiring Managers are Only Human

A company’s hiring manager is often quite skilled in the recruitment process. However, at the end of the day, they are only human like the rest of us. This means that they are prone to making snap judgements and assumptions.

Interviewers usually start the conversation by getting to know you and then assume they have you all figured out. Most people call this their gut feeling. One psychological study has shown that this feeling comes down to these two things:

Warmth: Do I even like you?
Competence: Are you any good at what you do?

Four Categories

Hiring managers are no exception to this line of thinking. In fact, the study says that they box people into these 4 categories:

Warm and Competent
Warm and Incompetent
Cold and Competent
Cold and Incompetent

Warm and Competent

In order to get the job, you should try and fall into the warm and competent category. Hiring managers will see you as pleasant and think you’d be great to work with.

Warmth and competence judgments are not conclusive evaluations but simply one’s perceptions. We can’t change everything about our personality and who we are; however, we can influence how others perceive us.

How to Get the Job

Job seekers can get hired on by appearing warm and competent. They can do this by focusing on using specifics, practicing self-awareness and taking a step-by-step approach.

In order to use specifics, you’ll want to bring your examples and stories to life by using details. You’ll be seen as more conversational and less boring.

Try to have self-awareness about yourself and exemplify that you know you’re human and not perfect. Don’t get so salesy about yourself that the hiring managers sees you as one with an inflated ego. Remember you want to be warm and likeable.

A step-by-step approach will give someone a clearer picture of what you’re trying to explain during an interview. Don’t gloss over details but rather share them to exemplify your competence and knowledge.

Focus on being warm and competent. You’ll seem more real, engaging and likeable which will help as they consider your application.

We would love to hear your comments. Please comment below or contact us today!

Gary Brunson
gary@myclearfocus.com

Debra Rider
debra@myclearfocus.com

574.361.2674

Sustainable Growth & Profit Consultant, Coach, Mentor and Counselor/Therapist for Business Owners and Professional.

June 29, 2017June 15, 2017

4 Tips for Marketing to Millennials

In the United States today, there are over 80 million millennials.

This age group wants to feel connected in their purchasing decisions, so they identify best with less traditional marketing tactics.

They crave a more personalized approach and one that they can relate to. In fact, studies show that millennials don’t trust traditional marketing.

Check out these four tips for marketing to millennials. They are a force to be reckoned with and certainly must be considered when planning how to spend your company’s marketing dollars.

1. Make Mobile Marketing a Priority

Approximately 85% of millennials use a smartphone so you must have a mobile friendly website in order to capture their attention. More and more they use their phones and tablets instead of a computer when they make their buying decisions.

Use your marketing dollars wisely and be sure that your site’s load times are quick and that there is an obvious call to action for your millennial customer base to embrace with ease.

2. Get Them Engaged

Most millennials don’t remember life without internet and social media. They thrive best when given the chance to research and that often includes their favorite social medial networks as a resource.

In order to effectively market to millennials, you need to engage them by having other millennials spread the word to them. They find their friends a credible source over most face to face interactions or campaigns when it comes to product info.

3. Don’t Forget the Fun Factor

Millennials just want to have fun and are on a mission to enjoy life. These young consumers like the research process to learn about the product they may purchase. They love the exploration aspect which allows them to have an experience when shopping not just a new item or service.

Wise companies know that millennials want to spend time browsing online and enjoying social media. They market their products in an entertaining way and allow for increased engagement with these young consumers.

4. Made for Them

Millennials respond to marketing that makes them feel the product was created specifically for them. They don’t want a pushy salesperson but rather information that is presented in a relational way. The youth of today want honesty and transparency which helps them picture that the product is for them.

Finally, Millennials love to research and enjoy the experience of products and services. In order to capture their interest, you’ll want to adhere to these marketing tips so that you can gain their trust and loyalty, increasing your customer base at the same time.

We would love to hear your comments. Please comment below or contact us today!

Gary Brunson
gary@myclearfocus.com

Debra Rider
debra@myclearfocus.com

574.361.2674

Sustainable Growth & Profit Consultant, Coach, Mentor and Counselor/Therapist for Business Owners and Professional.

June 22, 2017June 15, 2017

How Great Leaders Get More Done In Meetings

You can tell quite a bit about a leader based on how they conduct meetings. If you can improve the discussions, solutions, and team morale through team meetings, you’ll be more effective at running your business as a whole.

Consider the following 4 things to get more done in meetings:

1. Clearly define the purpose.

If you can’t establish an objective for a meeting, then you should not hold one. Think through what you would like to convey to your team and accomplish before you schedule the time.

A good rule of thumb is to focus your meeting on S.M.A.R.T goals, which is an acronym for specific, measurable, achievable, results-focused, and time-bound goals. By following this model, you will be able to hold meetings that are beneficial for both your team and the company’s mission.

Meetings should not be a surprise for employees. Send out an agenda in advance for their review so they are prepared to discuss the matters at hand.

2. Select a decision maker.

Each meeting agenda that is sent out should include the name of a decision maker. This person has a key role because they will help facilitate the follow through and how decisions are carried out.

Leaders must select a decision maker to increase accountability and ensure that action items make it to completion.

3. Leaders should be role models.

When in a leadership role, your attitude and habits are often reflected amongst the team. Be a good role model. In other words, you’ll want to listen well, be truthful, admit when you’re wrong and ensure that the meeting stays appropriate and on task.

Strong leaders keep commitments. You should always start on time and end on time so that you set clear expectations that are consistent. Staff members will know you mean business and that you respect their time by staying on schedule.

4. Follow up is essential.

Follow up is an amazing and underutilized tool in many companies today. After each meeting, the leader should send out a memo that recaps the discussion and action items.

You’ll save time, money and have less confusion if you follow up to be sure that everyone is on the same page.

No one wants to waste time in a fruitless meeting where there is no clear purpose or call to action. As a leader, you can accomplish more in meetings if you are intentional, organized, and lead by example.

Remember time is money and should not be wasted!

Have a fantastic and productive meeting!

We would love to hear your comments. Please comment below or contact us today!

Gary Brunson
gary@myclearfocus.com

Debra Rider
debra@myclearfocus.com

574.361.2674

Sustainable Growth & Profit Consultant, Coach, Mentor and Counselor/Therapist for Business Owners and Professional.

June 15, 2017June 15, 2017

7 Attributes of a Great Management Hire

Hiring is not an easy feat.

When you try to hire for a manager, the task is even more difficult. The candidate that you select for a management role needs to be passionate, innovative, solution oriented, dynamic and have an exceptional work ethic.

When hiring for a management job you’ll want to look for the following 7 attributes in order to make a great hire.

1. Positive Attitude

Strong leaders have positive attitudes that show through in their daily actions. They are able to boost employee morale with their pleasant and upbeat energy. Employees see their can-do attitude as refreshing because nothing looks too difficult or too overwhelming with their leadership intact.

2. Cultural Appreciation

These days a strong cultural appreciation will go a long way in the workplace. Employees appreciate management investing in the culture of the business. Most companies have diverse settings and a manager that embraces and encourages the environment is preferred.

3. Accountability

Management must embrace being accountable for their decisions and those of their team. Employees respect them and are more loyal for owning up to their responsibilities and accepting accountability.

4. Honesty is Always Best

Leaders must be honest and transparent at all times in order to be successful. A straightforward management approach fosters better relationships and morale within any team. Be sure to do reference checks on a potential management hire to find out about their character.

5. Sensitivity

A great management hire should have sensitivity and a keen emotional intelligence. They need to be able to recognize what works and does not for their team members. A sensitive manager would know how to handle each employee and act according to their strengths.

6. Plenty of Empathy

Outstanding managers are not only considerate but they know how to be empathetic. They consider how they would feel in any situation that they place their employee in. During an interview, ask your candidate how they would handle a personal situation with their team members to help gauge their empathy.

7. Passion for Learning

The best managers have a passion for learning. They have a constant desire to grow and seek out educational opportunities. Your goal should be to find a lifelong learner so that your business will grow and thrive under their leadership.

You won’t regret taking your time as your hire for a management role. Consider these 7 attributes and you’ll make a solid hire that will add value to your team and company.

We would love to hear your comments. Please comment below or contact us today!

Gary Brunson
gary@myclearfocus.com

Debra Rider
debra@myclearfocus.com

574.361.2674

Sustainable Growth & Profit Consultant, Coach, Mentor and Counselor/Therapist for Business Owners and Professional.

May 15, 2017May 17, 2017

The Cost of a Bad Hire

The Cost of a Bad Hire

When you need to fill a position, you are often in a time crunch and feel urgent. No matter the need, try and slow down to hire well. The cost of a bad hire is both pricey and hurts a variety of other areas of your business.

Costs Associated with a Failed Hire

In the event that you make a hire that doesn’t work out, you’ll find that the costs associated with this unpleasant situation are not just financial.

Other Costs include:

Salary loss
Recruitment time
Training and education
Missed deadlines or potential business
Team morale
Increased supervision

When you think about all those costs, then you’ll want to avoid a bad hire more than anything. Some of the most trying aspects of the above list are recruitment, training and a greater need for supervision.

Recruitment Process

Whether your company recruits themselves or uses an agency, there is a lot of time invested with recruitment. The process can be long, expensive and overwhelming when trying to recruit top talent.

If your company makes a poor hiring choice, you’ll have to go back through the process all over again.

Costs and time spent include:

Ad placement
References
Criminal and credit checks
Interviews

Recruitment should be carefully handled and have several people involved during the decision making process.

Beginning Costs

In the beginning, you’ll spend time with your new hire in training, orientation and completion of new hire paperwork. Since you spend so much upfront time with your new employee, it becomes harder to terminate because you’re left with the hope it will work out.

You’ll save time and money by making a necessary change rather than continuing to invest in someone that is not the right fit.

More Supervision

If you hire and the employee is not performing well, then you’ll have to give them more supervision. The problem with having to supervise more is that you’re not able to complete your own job in a timely fashion. This makes the bad hire more costly, frustrating and even hurts other employee’s performance.

Don’t get so rushed in the hiring process that you make a choice you’ll live to regret. Be sure to do more than one interview, complete your company’s hiring process in full and consider in advance the real costs associated with hiring your candidate.

Your HR department will appreciate your care, effort and thoroughness in making a solid hire. The paperwork alone with hiring is a lot for any company to complete.

We would love to hear your comments. Please comment below or contact us today!

Gary Brunson
gary@myclearfocus.com

Debra Rider
debra@myclearfocus.com

574.361.2674

Sustainable Growth & Profit Consultant, Coach, Mentor and Counselor/Therapist for Business Owners and Professional.

May 12, 2017May 17, 2017

The 10 Biggest Leadership Mistakes to Avoid

Anyone that is a boss, a manager or a leader knows that strong leadership qualities are a must if you and your team are going to succeed. There is so much information out there on how to be a great leader; however, there are also things that should be avoided if you’re in a leadership role.

The 10 biggest leadership mistakes to avoid include:

1. Forgetting to listen

Leaders have an agenda, a plan and a mission that they are trying to carry out. However, they can sometimes forget to listen to the advice of others. There is wisdom in consulting people for advice and ideas. Listen to those around you and put your heads together.

2. Ignoring the details

Leaders can often fixate on the big picture. The only way you can pull off the ultimate goal is to stay the course and note the details that it takes to get there.

In other words, a leader should avoid ignoring the details. They matter and are what helps you to achieve the overall project or mission.

3. Missing individual successes

Don’t forget to give credit where credit is due. Your team will thrive under a little pat on the back and encouragement. If you miss celebrating individual successes, then you could miss a very important motivator for your team.

4. Slow to change

Strong leaders should be quick to change if it makes sense. You gain nothing by making the process slow. If you can make an improvement for your team or company, then go for it.

5. Being “incognito”

Don’t get lost! Your employees should be able to find you with ease. If they think you are always gone or unavailable, then you will miss opportunities to mentor them.

6. Skip the micromanaging act

No one likes to be micromanaged. Be sure to hire well and you can skip the constant checking up on them and the getting into every detail.

7. Not communicating well

The goal should be to inform your staff about what’s happening in the company. The less surprises the better for your team. Good communication is important for success.

8. Making things about you

Don’t make everything about you. Your team will get annoyed and not respect you. Be sure that you are open to helping the team as a whole rather than just you.

9. Not admitting your mistakes

Leaders need to admit when they are wrong and make mistakes. Your honesty with the situation will help your team see you as more human and even more approachable.

10. Not being willing to fire people

Terminating someone’s employment is never a good situation. However, leaders need to be willing to make a change and fire someone when it is warranted.

Leaders should focus on how to lead well but not miss these 10 mistakes to avoid at the same time. Strong leadership is essential to the success of a mission and company.

We would love to hear your comments. Please comment below!

Gary Brunson
gary@myclearfocus.com

Debra Rider
debra@myclearfocus.com

574.361.2674

Sustainable Growth & Profit Consultant, Coach, Mentor and Counselor/Therapist for Business Owners and Professional.

May 10, 2017May 17, 2017

We believe all people have UNIQUE TALENTS + SKILLS

We believe all people have UNIQUE TALENTS + SKILLS of which they are often unaware. Clear Focus LLC exists to REVEAL + HARNESS this talent using the SCIENCE OF SELF®

Research Beyond Statistics

TALENTS + SKILLS The popularity of assessments has increased in recent years. Luckily for our clients we’ve been researching and validating our assessments with data norming and rigorous data analysis for over three decades.

Our pursuit of the Science of Self has made us both a pioneer and a trailblazer in the assessment industry for over 30 years.

Let us show you how… Contact us today!

Gary Brunson
gary@myclearfocus.com

Debra Rider
debra@myclearfocus.com

574.361.2674

Sustainable Growth & Profit Consultant, Coach, Mentor and Counselor/Therapist for Business Owners and Professional.