How to Develop Loyal Superfans of Your Business
Brand loyalists will be the greatest champions for your business. But how can a business create superfans? And what strategies can you use to attract real brand aficionados?
Customer engagement and brand loyalty can be a huge part of business success. Companies like Apple, Tesla, Starbucks, and more have all perfected the pipeline to create loyal fans of their brand. Believe it or not – gaining super fans can be a bigger challenge than it sounds! Here’s how your business can build customers who generate recurring revenue and positive buzz around your products or services.
Start developing loyal fans of your business today!
Focus on Unique UX (user experience)
User experience matters with products and services. Whether it’s a digital website, a physical product, or a consumable – the way that your customer interacts with it from start to finish matters.
Put time into how your product stands out and its ease of use. Take cues from other brands like Rare Beauty who have designed their products to be accessible to those with disabilities.
Enhance your customer experience for your target audience and invest in great packaging. If you stand out from the competition it makes it a lot easier for customers to justify repeat purchases or to champion your brand to others!
Niche Down and Engage that Specific Audience
Defining your target audience from the outset is critical as you design your brand, mission, values, and products. People will always gravitate towards brands that align with their own values and beliefs. If you can attract the right people then the rest of their community will often follow!
Testimonials – but on Social Media
Breaking through the foray into social media as a business can be hard – even for those with the most experience creating targeted ads. With that being said, companies stand to win if they can leverage testimonials on social media. Proof that your product works and authentic stories about how it fits into your customers’ lives are the perfect way to build loyal fans.
Loyalty must be Rewarded
Fans don’t become fans without feeling rewarded and valued for their loyalty. Whether it’s exclusive access to new products, VIP sales or deals, or customer loyalty programs – rewarding loyalty can be lucrative in the long term for your brand. It may also encourage more interaction with the brand digitally and improve purchasing.
Go Above and Beyond Expectations
Delivering what’s promised is the bare minimum that customers expect from your brand. To evolve your customers into fans… you need to exceed their expectations in new ways. This can be done in innovative ways but you need to make sure that you’re providing an experience that customers will rave about.
Listen before Speaking to your Customer
A business that doesn’t listen and engage its customers is one that stands to fail over the long term. Regularly gather and listen to your customers’ feedback. Insight can be used to regularly improve your product or service over time.
How are you building customer loyalty? We would love to hear from you. Contact us today!
Gary Brunson
gary@myclearfocus.com
Debra Rider
debra@myclearfocus.com
574.361.2674
Sustainable Growth & Profit Consultant, Coach, Mentor, and Counselor/Therapist for Business Owners and Professionals.