Many businesses experience significant seasonality at certain times of the year. Even companies that seem immune to seasonality, like manufacturers, often experience predictable slow times due to factors like product cycles, holidays, weather changes, and other regular events.
There are three levels of seasonality: moderate seasonality (characterized by a 10-20% change in sales), significant seasonality (characterized by a 21-30% change in sales), and rigid seasonality (characterized by a 31-40%, or even higher, fluctuation in sales).
The level of seasonality your business experiences will help dictate the actions you should take to ensure the best outcomes throughout the year.
To learn more about how much your business may be affected by seasonality and what you can do to enhance the ups and negate the downs, read “Seasonal Peaks and Valleys: Adjusting Strategic Goals for Optimal Success” at The Alternative Board (TAB).
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Gary Brunson
gary@myclearfocus.com
Debra Rider
debra@myclearfocus.com
574.361.2674
Sustainable Growth & Profit Consultant, Coach, Mentor, and Counselor/Therapist for Business Owners and Professionals.